⑧ jointly organized with the hotel" feeling really + xx "wedding photography being competitive activities> if they wish to grow rapidly, and quickly occupied the market, especially at the end of the season approaching, efforts must be to carry out marketing activities to play a beautiful The marketing battle ordinary course, essential, such as: ①-designed promotional materials distributed; ② introduced discount packages; ③ presented a variety of gifts, gift xxx-inch photo; ④ free rental new wedding; ⑤ release "Love in action offer card "to potential customers, payment can be transferred, that a friend sent a friend, the truth and so to carry out some activities to enjoy benefits like: ⑥ Rose is about" love unlimited free photography activities ", limited places ⑦ happiness sweepstakes, prepare some married what items or small household appliances (Note: advertising law raffle prize shall not exceed the maximum 5000 yuan) ⑨ launched the "bride characteristics Competition" activities, the establishment awards n multi-class character, in fact, so that everyone wins a prize, to attract participate in the most extensive new ⑩ evening out of print: to carry out golden, silver wedding couples fill the old wedding photos activities slogan: cheap affectionate days after Renyuehuanghun ... ... and so on various types of activities can also engage in some more of the studio characteristics, more differentiated competitive activities, such as "convenient truth - the studio the next of kin" pro-active studio to facilitate easy access, has become a holiday wedding in the form of "favorite", especially by some of the people who work in the field, or the new house far enough away are respected, choose the next of kin in the studio where the ceremony was held more and more couples choose wedding ceremony held in the next of kin, and then directly to the hotel, both worry and can provide them with new studio wedding, bridal makeup, then places such as the pro- one-stop service procedure / method development "word of mouth marketing", cooperation with existing customers, introduce you to my new customers, I can give you any good to send the guests a small gift, photo, or even greater discounts directly to customers, or cash commission and so the advantages of a single generation of MLM is in the studio to studio guests consumer had to do publicity, spread wide, objective and accurate, and high reliability, after investigation, the recommendation of friends decided to Which the new studio pictures of people One of the most important factors to master the more there is a message for more effective publicity method: find a way (through acquaintances or friends of friends, etc. methods, the ability to see you) and contact the local marriage registration office, the understanding of the new areas all the details of registration, publicity and promotion in various ways to contact the campaign if the telecom operators (Mobile, China Unicom will do, it may take some money to buy the exact details), then it is better, the phone is using the most modern, completely without tools, is a good channel for the dissemination of information has been discussed for more than a lot of good way to promote sales, then to talk about the wedding are very enthusiastic about the "show field" promotion will be a lot of studio on weekends or holidays, the door at the mall or commercial center of the square, do show a dynamic or static dress dress show, and introduced some concessions at the scene discount packages for on-site applicants to hire a professional to enjoy the host of models or professional to host the venue, a very warm atmosphere, so that new people are infected with indecision in the impulse to take pictures of the deposit in hand, but these practices is still a bit too simple, is too general, it is the attention economy, eye economic times, it wants to offer some of the content of the speculation out of bright spots, such as "Kiss send cash (or some gifts)", the key is hot enough, enough to attract attention but should add: show there has to be favorable, of course, To gift; but then, the key is how to do both attractive to customers, without disrupting the existing price system in principle in the choice of gift show as far as possible, when select some non-wedding products, in order to avoid affect the consumption of two or three times the space; while purchasing some of the high market value, more practical and less expensive gifts, but more than the increase in costs while greatly attractive to the customer there is a small tips: site preparation is very important! studio should at the earliest possible time to do the show in advance of the approval of the site implementation, it is very wise, because when a large festival show in most parts of approval will be difficult, but a show field in a region prime location, is always only one so first-emptive, even do anything and do not let competitors! a little more advanced, has decided to do a "show", and then bigger, with the local star cooperative planning "xx-cum-wedding photography Wedding Banquet Expo" event, and invite some operators and enterprises to participate in marriage-related goods, such potential is enough large, the grade is high enough, all of a sudden throw off those who would shout in the streets every day, big horn vulgar With fame and grade are not afraid of competitors did not create a high-valued customer image is necessary, so do some of the publicity effort "to follow suit, chasing the trend," the new initiative will come to you, they will feel to your wedding photographs here is a species status of the embodiment of the spirit to enjoy more high-level meet to do shows, we should make great marketing is not easy, he is still alone power is limited, limited impact on modern society, to seek cooperation in order to quickly rally, a quick and successful wedding can the object of cooperation is very broad, with the industry in general is divided into cross-sector collaboration and cooperation to establish two similar cartel on the premise that competition is healthy between the partners, and we have their own niche market generally have two kinds of cooperation: (1) or together do promotions together to do a "show" the benefits of doing so is to expand its influence, shared a greater scale and impact of promotional costs, costs are greatly reduced (2) occupy different segments of the studio with each other "care": If the wedding had taken after the wedding, children can get a discount photo studio shooting a photo shop gift card or discount card; or in a studio photography can get to a print shop print discount coupons cross-industry alliance has been successful with the best companies to do joint promotion of joint enterprise because success will make the grade of your studio and trusted to the extent of greatly increased rates of specific methods of orders to the following categories: ( 1) buy a product or a service (from the local success of the influential business and operators), you can get a camera to a photo studio coupon; the other hand, you go to the studio camera, get a purchase a product or a service coupons (2) photo studio to do with a certain well-known co-promotion, or studio to do promotional activities, indicating a certain well-known companies to get sponsorship, in order to enhance the new studio in the heart of local influence the success of business cooperation with the best, the other co-operation to carry out a wide range of businesses can contact the co-operation include: 1, wine (or other common wedding wine) dealer 2, 3 beverage distributors, dealers bedding 4 , jewelry dealer 5, 6 beauty salon, hotel 7, 8 appliance dealers, suits and other clothingdealer 9, 10 decoration company, lamps 11, 12 matchmaker hi shop, cosmetics industry, 13, pastry n candy ... ... and so many ways of cooperation with flexibility depending on the specific consultation pun, it simply is how to share interests and benefits on the side, then how could hold a wedding co-operation such as the invoice or membership cards to the designated class Certificate the hotel can enjoy the feast given x% discount; in turn, set in a partner hotel to the wedding couple can enjoy the wedding photography studio x% discount; mutual recommend guests, mutual support in both peacetime operations can also be put in their place promotional materials, exchange and sharing of member data (such as a lot of fashion and beauty care institutions may be members of the wedding photo studio target customers), mutual gift vouchers, etc., starting from the resources of both sides to engage in more in-depth cooperation like there is a very important partner : what activities to engage the local media if there is local media publicity, the effect will be very good photographers who are able to sponsor media services in the same form of news media reports out of the studio's activities will be made n more than a hundred times whether it is useful for a show flyer, cooperation , planning activities, etc., there is always a criteria: leveraging the occasion; to pay the minimum cost to obtain maximum benefit activities must engage in, and not have the resources necessary to find cooperation partners in the pretext of resources to seize the market in addition to the above discussion to the n multi-method, but also do special service marketing campaign is more important, more important to their business appeal, if hard power put out such as: the concept of the traditional wedding into fashion in the introduction of alternative wedding last, and specifically talk about the production of leaflets with the slogan: ① freeze fate to witness happiness; ② freeze-frame moment of life, taste; ③ so happy smile into eternity; ④ edge of the wonderful record to capture the story of love; ⑤ wonderful film for the classic love - edge add to your wedding photography: to seize the market is now clearly a very time, but not every day engage in promotional activities can be divided into several phases of operation, the intermediate stop 10-day benefits of doing so are: first, cost two, in consumers do not discount the price formation on the mind-set before the first stop of the promotional activities, to avoid the studio's promotional activities have become accustomed to the psychological Third, during the stop, a new round of consumer promotional activities, pre- High campaign to increase sales of the new studio's expectations, when the re-organizing promotional activities, consumers will think this is a rare opportunity to offer reference materials http://www.86yinglou.com/bbs/forum.php?mod = viewthread & tid = 682 & extra = page% 3d1> (责任编辑:admin) |